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Stuff that matters

It’s that time of year again.

We’re in that period when pretty much everything you buy, consume and watch will come with a festive make-over ahead of Christmas Day.

The classic John Lewis advert started us off last month- although bus spotters weren’t impressed by the chain’s advert.

And a hard-hitting NHS charity advert showing Santa fighting for his life after contracting coronavirus was branded “insensitive.”

Now an advert by drinks company innocent has come under fire – with some people unimpressed at the brand’s festive offerings.

On Twitter, the @innocent account tweeted: “We’ve heard people are worried that Santa might not be able to visit this year, so we’ve come up with a cunning, hygienic, and – most importantly – stylish solution…”

The video has been viewed 1.5 million times since being shared on December 15.

The advert begins with an illustration of a boarded-up fireplace to stop Santa from shimmying down the chimney.

The narrator jokes that Father Christmas might end up on furlough if this year’s celebrations can’t go ahead, while Rudolph might be in self-isolation.

He continues: “These lockdown rules and travel bans mean Santa needs a fresh new plan.

“Or he’ll have to stay at the North Pole with his stockpiled tins and toilet roll.

“It’s over, it’s done, Christmas is dead. Perhaps he’ll do Pancake Day instead?”

But just in time for the big day, Father Christmas receives a box from Innocent.

Inside, is a ‘Santa Safety suit’ featuring a face mask, gloves and a visor, to ensure he can safely travel.

The video ends with a reassurance to viewers that Father Christmas will make it to their house, no matter what tier they’re in.

Some viewers took to social media to share their thoughts about the video.

Loose Women star Denise Welch tweeted: “Wont be putting any of your drinks in stockings!!! Disgraceful. Leave Santa alone. He’s magical. And he IS coming. Just like he does every single year!!! F**!!!!”

One woman complained: “This is distasteful and completely inappropriate.”

Another viewer blasted: “Very difficult to explain to your child why Santa needs a special suit for protection, when that child believes he’s magical enough to be completely safe without one.

“Santa is meant to be infallible.”

But others disagreed – with many viewers praising the viral video.

One mum replied: “Thank you! My son is autistic and has been really worried about Santa this year.

“This has set his mind at ease, although he is now asking how Santa will eat his mince pie.”

A second viewer commented: “Love your spirit, creativity and sense of fun. Thank You for saving Christmas.”

A third added: “I love this, topical and fun and explains why Christmas isn’t cancelled for those who believe in Santa.

“Some people will just moan about anything. Well done.”

An innocent spokesperson said: “Those of us with kids have been facing a lot of questions about whether Santa will be able to come this year.

“We know from things like The Lion King and Up that stories are a great way to tackle difficult subjects, so we thought a story was the perfect way to reassure people that Santa will be coming to town.

“We’re delighted with the comments from parents who’ve said it’s reassured their little ones – as the ad is only on social media (not TV) kids can only watch it with their parents’ permission.”